Adknown is a performance marketing agency and custom tech solutions provider. Their mission has always been to help businesses grow with strategic, data-driven approaches that push boundaries and deliver measurable results.
Campaign Manager
Performance Marketing Focus
Maximizing ROI through precision targeting, testing, and conversion tracking to achieve business goals.
I’ve managed high-volume Google Search and Display portfolios backed by a six-figure annual budget, launching well over a thousand campaigns a year. My philosophy is simple: every dollar should earn its place. I build geo-targeted, device-segmented and placement-level campaigns, then refine them through structured A/B testing of keywords, landing pages and bid strategies. In one controlled test, I ran two identical campaigns side by side under different automated bidding models. The results showed a clear winner on profit and return, and that insight became the standard for new launches. My top-performing display campaigns have delivered returns well above break-even across verticals such as healthcare, B2B software, cybersecurity, logistics and travel.
Omnichannel Reach
Aligning social media, paid ads, and content marketing for maximum impact.
Search and display are my core, but I don’t treat them in isolation. My experience extends to paid social on Meta, working with creative teams on assets and audience targeting that complement search intent. I’ve also run campaigns across Microsoft Ads and alternative ad marketplaces. Earlier in my career, I managed Instagram content calendars, produced digital toolkits and campaign creative, and rebuilt e-commerce sites with SEO-optimized copy. That foundation lets me connect paid media with the content and brand experience behind it.
Analytics & Reporting
Clear, data-rich insights that guide decision-making and help refine strategy.
I rely on live dashboards and API integrations to monitor performance in real time. This approach catches anomalies early, shifts budget toward the strongest verticals, and pauses underperforming campaigns before they drain spend. I track the full funnel, from click-through and cost per click to revenue per click, gross and net margin, and return on ad spend. The result is clear reporting with specific recommendations that stakeholders can act on.