About Me

My Story

Hi, I’m Matt, and I am currently working as a Campaign Manager at Adknown. I graduated with a Bachelor of Commerce (B.Comm.) from the University of Guelph, and I majored in Marketing Management with Co-op.

As a Campaign Manager specializing in Google Ads, I optimize strategies to maximize ROAS through data-driven targeting, smart bidding, and efficient budget management. With experience managing campaigns end-to-end, I excel at scaling growth and refining performance in fast-paced environments. I’m eager to apply my expertise to new opportunities that drive meaningful business results.

I am driven by my eagerness to learn

As a former Marketing Management Co-op student at the University of Guelph, I continually strive to strengthen my skillset and business acumen to become a more valuable asset in the professional world.

I value the opportunity to learn from the experiences of others, as these interactions allow me to apply new insights that enhance both my work style and work ethic.

By consistently stepping outside my comfort zone, I challenge myself to grow, expand my knowledge, and better understand the ever-evolving world around me.

LET’S TALK

Industry Knowledge

My skills include marketing, advertising, e-commerce, social media, Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), content creation, analytics, UX/UI design, AI, etc.

Tools & Technologies

Some tools I’m familiar with include Microsoft Office (Excel, Outlook, Word, PowerPoint), Canva, Figma, Google Ads, GA4, SEMrush, Shopify, WordPress, Wix, and Adobe CC (Stock, Photoshop, Illustrator, InDesign, Premiere Pro).

Interpersonal Skills

I am a strong collaborator and team player with excellent oral and written communication skills. I approach challenges with strategic problem-solving and apply critical and creative thinking to deliver effective results.